Mercedes-Benz Bucharest Fashion Week 2024, an event of capital importance for Romanian fashion, marks the beginning of a new era, under the coordination of the founders, Roxana Voloșeniuc and Mario Antico. The event meant a wide connection between designers, buyers, press, media and academics, with the specific aim of supporting and promoting fashion in Romania and the region. It also represented an incredible opportunity for Romanian designers and guests from Ukraine, Georgia and Italy to be in the sights of the most relevant international buyers, but also of stylists, influencers and invited photographers from four countries.